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What is Bobble?

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bobble offers a more sustainable solution to the egregious waste created by the 38 billion disposable water bottles thrown away every year in the U.S.

We invited people to adopt bobble. And the reaction has been explosive. Across the planet, bobble has made a very personal connection with individuals who share our passion for responsible, beautiful and fun products that highly respect the environment.

bobble is a leading brand in the rapidly growing reusable, self-filtering water bottle category. bobble offers a more sustainable solution to the egregious waste created by the 38 billion disposable water bottles thrown away every year in the U.S. Each washable PVC-free, BPA-free, phthalate-free, and guilt-free bobble comes with a replaceable filter that removes chlorine and impurities from traditional tap water, rendering each sip cleaner, crisper and more refreshing. Each bobble filter works at peak capacity for approximately two months, after filtering forty gallons of water. This equates to replacing 300 single-use water bottles.

Since bobble’s introduction in 2010, the brand has grown furiously and our products are now available in all 50 states in the USA, from department and specialty stores and mass-market retailers to corner boutiques. We are in more than 35,000 stores, nearly three dozen countries and on five continents. Millions of bobbles have been sold worldwide.

In 2013, bobble was acquired by Seventh Generation, a 25-year pioneer in the sustainability arena and one of the nation’s leading green brands. Aligned missions centered on human and environmental health makes bobble a perfect addition to Seventh Generation’s expanding product portfolio, and an ideal first milestone in Seventh Generation Ventures, Inc.[/text_output]

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We see beauty in our environment, all around us, and we strive to protect it by designing affordable, sustainable products.

At bobble we love design. We are design entrepreneurs. We see beauty in our environment, all around us, and we strive to protect it by designing affordable, sustainable products. And where we don’t see beauty, we try to create it. This is our driving philosophy. It is why we started our company.

We believe in design with a purpose. Our first product, bobble, effectively pioneered a new category: personal, portable water filtration. bobble is a reusable, filtered water bottle engineered to change people’s drinking habits by slowing the mass consumption of single-serve water bottles.[/text_output]

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One estimate suggests that the world consumes more than 200 billion single-serve bottles of water per year.

The mere fact of bottled water is itself a funny thing. Clean, serviceable tap water flows directly into the majority of the world’s homes in industrialized nations. While of varying quality, it is free and widely available. Yet this resource goes largely untapped. For many, municipal tap water is considered second-rate, a drink of last resort. Even in a city like New York, famed for the quality of its tap water, single-serve bottled water is wildly popular. Each brand proclaims the alleged purity of its source: mythical mountain streams, hidden lakes, tropical isles in the Pacific, Alpine glaciers. The concept sells. One estimate suggests that the world consumes more than 200 billion single-serve bottles of water per year.

Yet stroll through the streets, sidewalks and landfills in and around New York and you’ll see the impact of that popularity. The same is true in Paris, in London, in Sao Paolo, in Tokyo and nearly every region worldwide. These water bottles strangle our sea life and litter our sidewalks[/text_output]

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The development of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles.

In 2008 our founders, Richard Smiedt and Stephanie Watson, were developing product in Asia when they passed by an open field piled high with factory waste. The scale was massive, breathtaking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.

They turned their attention towards single-serve plastic water bottles. If those bottles were exacting a murderous toll on the environment, they would simply need to reinvent them. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The development of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could make their own visible statement about their belief in functional, ecologically pure business practices. In doing so they can enjoy the experience of healthy, single-serve water, minus the financial and environmental cost.

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How do i use bobble?

Before drinking from bobble, remove the filter and fill bobble with water. replace the filter and gently squeeze 18oz/533ml of water through the filter. the water may look temporarily dark as any loose carbon is removed. the activated carbon filter requires no maintenance thereafter.

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How does bobble work to filter my drinking water?

Bobble uses a carbon filter, a proven, powerful chemical absorbent. as the water passes over the positively charged carbon surface of the filter, the negative ions of the contaminants are drawn to the surface of the carbon granules, where they remain. bobble’s filter is effective at removing chlorine from potable/municipal tap water, which will improve its taste. test results meet or surpass the NSF International Standard 42, the standard that governs public and private drinking water.

Note: Bobble is not recommended for use where water is not microbiologically safe or of unknown quality.

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Does the carbon filter remove or decrease amounts of calcium or other nutrients and minerals from water?

Calcium, magnesium, potassium, and other nutrient and minerals are not reduced or affected by the filter in bobble.

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How will i know when to change my filter?

We recommend changing the filter after a minimum of two months of use, or after you have filtered 40 gallons/150 liters through your bobble. while there isn’t an obvious way to tell, once the filter is reaching the end of its lifespan you will notice that your water may not taste as fresh as it once did.

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What should i do when my bobble is at the end of its lifespan?

PET which is what bobble is made from, is easily recyclable, as most US curbside recycling programs accept the material. PET plastic products are marked with the number 1 recycling code.

 

PP which is what the filter casing and mouthpiece are made from, is recyclable where facilities exist or through #5 recycling programs like Gimme 5 at certain retailers. PP plastic products are marked with the number 5 recycling code. to recycle the filter housing, crack open the top of the filter, dispose of the carbon filter, and recycle the PP housing via the appropriate means.

Customers in the UK, please return your used filters to: bobble Recycling Program, Colvanbridge Limited, Unit 2/3/4, Riverside Business Park, Station Road, Earls Colne, Essex CO6 2ER.

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How long will the bottle last?

While the filter lasts for 300 uses, the bottle can be used again and again and again.

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Are the bobble & filter dishwasher safe?

With the exception of bobble sport (body only), bobble is not dishwasher safe.

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How do i care for my bobble & filter?

Bobble and its mouthpiece/filter should be hand-washed regularly, to help limit bacteria growth. simply remove your filter/mouthpiece component from your bottle, and wash with warm soapy water. for best results, use bobble’s brush to wash your bottle.

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Can i get the bobble without the filter?

We do not currently offer bobble without a filter.

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What is bobble made from?

Bobble is made from FDA-approved polyethylene terephthalate, or PET, that is free of BPA, phthalates and PVC.

The filter housing and mouth piece is made from polypropylene, or PP, that is free of BPA, phthalates and PVC.

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Should i have any concerns about reusing bottles made from pet?

Most convenience-size beverage bottles sold in the US are made from PET, which the FDA has determined meets standards for food-contact. bobble is safe for reuse and prolonged use when used as intended. like all repeat-use food containers, it should be cleaned regularly.

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Who designed bobble?

Bobble is designed by multi-award-winning industrial designer Karim Rashid. For more on Karim, visit www.karimrashid.com.

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What is the effect of hot temperatures on bobble? is it safe to leave bobble in a hot car?

We do not recommend exposing bobble to high heat, such as an enclosed vehicle in direct sunlight.

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What is the effect of cold temperatures on bobble? can you put bobble in the freezer?

We do not recommend freezing bobble or its carbon filter. you can, however, put bobble in the refrigerator.

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Can i use flavor packs in bobble?

Bobble is designed to remove chlorine from municipal tap/potable water and has not been tested for its effect on added mixes or flavorings. we do not recommend using any liquid or substances other than municipal tap/potable water with bobble.

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Do you have sleeves or covers for bobble?

Try a Freaker® the one-size-fits-all water bottle insulator. available now from bobble in limited quantities.

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