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The national capital, New Delhi, has not experienced a single ‘good air day’ in over a year. Life-threatening air pollution is no longer a seasonal issue—it has become a persistent, everyday crisis. With PM 2.5 levels deteriorating daily, wearing anti-pollution masks year-round has become an urgent necessity for safeguarding health.
The growing air pollution in India is driven by multiple factors, many of which stem from rapid urbanisation, industrialisation, and increasing population density. A major contributor is vehicular emissions, as the number of cars, trucks, and buses on the roads continues to rise. These vehicles release harmful pollutants such as nitrogen oxides, carbon monoxide, and particulate matter, contributing to declining air quality. Industrial emissions are another cause of air pollution. Factories, construction activities, and power plants release large quantities of pollutants like sulfur dioxide and volatile organic compounds into the atmosphere. Agricultural practices, particularly burning crop residues, add to the air pollution problem in regions like northern India. The smoke generated by this practice severely affects nearby cities, leading to poor air quality.
As Diwali falls in the months of October or November, it coincides with the onset of winter in North India. This period is marked by a significant deterioration in air quality due to colder temperatures and weather patterns that trap pollutants close to the ground. While Diwali is celebrated with joy and excitement, the practice of lighting firecrackers contributes to the worsening of air quality. The dense smoke from these crackers releases a cocktail of harmful pollutants, causing a spike in pollution levels.
While Delhi has grabbed the headlines for its severe pollution, other cities across India and the world are also facing similar crises to varying degrees. Delhi's air quality index (AQI) has breached the "hazardous" mark, which exceeds 400. Cities like Mumbai and Kolkata are also battling high levels of pollution, though their AQI typically falls into the "unhealthy" category, ranging between 150 and 200 on most days. While known for its greenery, Bengaluru isn't immune either, with its AQI fluctuating between 100 and 150, placing it in the "moderate" to "unhealthy for sensitive groups" range. Globally, major cities like Beijing, Shanghai, and Lahore experience AQI levels similar to Delhi's, with smog becoming a daily reality. In such conditions, wearing a pollution mask has become a standard precaution for protection against harmful air particles.
Despite efforts by authorities, such as conducting online classes, banning non-essential construction work and instructing offices to operate at half capacity, the situation remains outrageous. Individuals are still commuting to work and running errands even if they are aware of the harmful air particles surrounding them. The increasing levels of toxic pollutants demand a solution to protect our health, and one effective measure is to use our Nirvana Being anti-pollution mask, Airific 2.0. While many people rely on standard masks, they are often inadequate in filtering out delicate particulate matter and harmful gases.
Average masks are designed for general use and are not built to block the tiny pollutants. On the other hand, Airific 2.0 is made to protect against these pollutants, featuring advanced filtration technology that ensures the highest level of protection against particulate matter (PM2.5), harmful gases, and other toxic pollutants. Our anti-pollution masks are made from breathable materials that ensure comfort for prolonged use. By choosing them, you can reduce pollution exposure, safeguarding your health.
Our anti-pollution mask incorporates an Electrospun Nanofiber Filter in the middle layer, which enhances its ability to trap even the smallest airborne particles. This makes it the only mask in India tested to filter down to 0.1 micron with an impressive >99.7% efficacy. It is tested by Nelson Labs, USA and the effectiveness is backed by different global standards. In addition to its high filtration capacity, these masks are incredibly comfortable. They have been tested with the lowest breathing resistance in the industry, making them easy to wear for long periods without discomfort. The masks are also washable and reusable, offering a sustainable and cost-effective solution for pollution protection. These masks come in multiple sizes and for various age groups, tailored to ensure an optimal fit based on the weight of the user. Whether you need a mask for daily commuting or outdoor activities, we offer various patterns and colours to suit your personal style. You can conveniently order your mask online and deliver it to your doorstep with free shipping.
As cities become more polluted, we have seen schools and colleges forced to shut down, not due to disease but to toxic air quality. Individuals are struggling with the effects of smog and pollution, making it challenging to function outdoors. People with respiratory issues, in particular, feel the impact, as exposure to polluted air can trigger serious health problems. Just as masks helped protect us during the pandemic, they're once again becoming essential as they shield against harmful air particles. Our anti-pollution mask steps in as the ultimate guard, offering protection in a world where the air can be a health hazard.
