Nirvana Being started as a movement by one guy struggling to understand why his lungs were collapsing. He was healthy, he was young(ish), had a good lifestyle and exercised regularly.
Multiple visits later, to doctors, to friends, to friends of friends because this is India, Jai, founder and CEO of Nirvana Being realized that the problem was in the air he was breathing. Problem though was, no solution existed to treat this air, and no one was talking about how much of an impact it could have on everyone living in Delhi and around. Air Pollution, in 2014 was still a concept that most people were unaware of.