Our Story – Nirvana Being
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Why Choose Us

We started as a pioneer in the clean air business in 2014, all possible solutions to ensure that the 12,000 litres of air that every human consumes is pure as per WHO standards. Depending on your indoor environment, we can create sterile air everywhere, from your car, home/office, and more. Over the years, we have been called the “magicians of air” by clients including but not limited to American Express, PVR Cinemas, Marriott Hotels, UNICEF, and thousands of residential customers who are dialled into safety and health standards of air. Of course, our extensive range of masks, using nanofiber filters keeps you safe from all nano pollutants and pathogens in ambient air. Our focus and values of ‘science and sustainability’ have served us well and we will continue to use those as pillars to develop protective solutions for environmental challenges in the future.

In 2021, we decided to enter the Nutraceutical Confectionery space, with gums and lozenges – essentially food made with natural ingredients to deliver health benefits and boost human performance. We launched Nicorush best described as a functional chewing gum as a nicotine replacement therapy to help quit smoking. A whole range of lozenges/chewable tablets is in the pipeline for energy, sleep, memory, health and weight loss, all sugar free and using completely natural ingredients.

Another new direction in 2021 was our entry into the non-lethal weapons space through our collaboration with Mace USA. Clearly, safety and security is big concern for children, women and seniors. With Mace, we have launched a range of safety alarms, pepper sprays and stun guns to empower people to live with confidence.

At Nirvana Being, we will keep addressing health, wellness and safety concerns in whichever form they may appear. We are from the school of thought that ‘Prevention is better than cure,’ and that it’s always better to be prepared and take matters in your own hands.

Maximum Comfort
Ultimate Protection
Internationally Certified
Environmentally sustainable

What We Do

Our product portfolio consists of sustainable, stylish, reusable and affordable clean air solutions to shield you from harmful pollutants in the air and allow you to live a healthy life, without compromising your lifestyle.

We offer an array of products including the best masks in India that protect you everywhere you go- both indoor and outdoor. Starting from specialized anti pollution masks with the highest certifications for general everyday use to sports masks with a higher surface area for better breathing capability, we have products that are globally certified and tested to suit your needs. We have also introduced Indoor Air Purification to ensure that indoor spaces are health and safety compliant in Delhi NCR and India. Considering Delhi is one of the most polluted cities in the world, we also have pollution masks for Delhi to protect the citizens from toxic pollutants and emissions. Additionally, we provide purification and monitoring solutions for homes, cars and centrally conditioned buildings to make clean air more accessible.

During current times, efficacy, comfort and fit are the three things that are most important to consider while buying anti pollution masks. With our air pollution masks, we endeavour to offer all of the above with the highest level of protection.

Better health today!

Our Leadership

Jai Dhar Gupta, Founder of Nirvana Being is best described as a serial entrepreneur who has built businesses in the US and India. Jai is passionate about Clean Energy and has developed businesses in Wind and Solar Energy space in India.  Jai is  a victim of Delhi's air-pollution, and being an entrepreneur, he has started to test and develop a portfolio of credible clean air solutions that can help protect our families. Under the brand, Nirvana Being, Jai is focused on launching sustainable, stylish, reusable and affordable clean air and wellness products that have a mass market in India due to our deteriorating quality of food, water, and air. Nirvana Being has recently launched its first flagship store at Khan Market, New Delhi and is looking at expanding throughout India.




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